Communication design

Communication design is as the name says the planning of communication to elicit and outcome.  The process starts by understanding the business goals, its audience and the environment its in, and creating strategy that clearly convey the intent. A communication design deliverables may include branding strategy, digital and print collaterals, infographics, brand style guides, logos, pitch deck, business website, social media contents, content strategy etc. 

Over simplified process will look something like this

Understand

Discover

Design

Refine

Deploy

The primary intent of design can vary from project to project, it is always best to have a good branding strategy done before you start acquiring customers. Some common intents for a design project could be to :

- A change happening in the business, new product, new segment etc.

- Entering a new channel

- New business 

- Elicit a particular behaviour from user 

- Redesign for new technological/environmental/policy constrains

- Or even creating aesthetically pleasing styles that customer wants to buy.

Branding strategy

Brand voice

Brand purpose

Brand mission

Brand value 

Brand logo

Brand personality

User persona

User Journey map

Competitive analysis 

Positioning strategy 

Message framework

Storytelling framework

Channel analysis

Iconography

Style guide

Typograph suggestion

Digital collateral

Physical collateral

Image style guide

Artwork

Data visualization

Pitch deck

Infographics

Website 

Find me on BehanceLinkedIn and Instagram

+91 - 9746-493149
+91 - 8921-439387
KOCHI, KERALA, INDIA
BANGALORE, KARNATAKA, INDIA