Industrial design is the thoughtful mix of business strategy, technological capability and consumer desirability that finally reflects in positive revenue for the company. A major part of industrial design revolves around human factor engineering and manufacturability. As a designer, I emphasize on social-centricity and remain as an advocate of user throughout the process.
Over simplified process will look something like this
data synthesis and focus
exploration of solutions
cheap mockup of actual product
testing the outcome with the end-user
handing over the agreed deliverables/ manufacturing supervision
Though the primary intent of design can vary from project to project, it is always best to start from the context of the end-user. Some common intents for a design project could be to :
- Emergence of new technology that could potentially solve existing problem of a target group
- Generate a unique form/feature to make your product stand-out from competition
- To elicit a certain behavior from the user
- Find new ways to tackle an existing problem
- Targeting a new customer segment
- Redesign a product with existing technological/business/environmental/policy constrains
- Or even creating aesthetically pleasing objects that customer wants to buy.
User Journey map