Industrial design

Industrial design is the thoughtful mix of business strategy, technological capability and consumer desirability that finally reflects in positive revenue for the company. A major part of industrial design revolves around human factor engineering and manufacturability. As a designer, I emphasize on social-centricity and remain as an advocate of user throughout the process. 

Over simplified process will look something like this


research phase


data synthesis and focus


exploration of solutions 


cheap mockup of actual product


testing the outcome with the end-user


handing over the agreed deliverables/ manufacturing supervision 

Need for Industrial design

Though the primary intent of design can vary from project to project, it is always best to start from the context of the end-user. Some common intents for a design project could be to :

- Emergence of new technology that could potentially solve existing problem of a target group

- Generate a unique form/feature to make your product stand-out from competition

- To elicit a certain behavior from the user

- Find new ways to tackle an existing problem

- Targeting a new customer segment

- Redesign a product with existing technological/business/environmental/policy constrains

- Or even creating aesthetically pleasing objects that customer wants to buy.

What are the final deliverables?

User persona

User Journey map

Project report

Product render 

CAD files


Future scoping

Examples of good design