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I've been fortunate to immerse myself in a diverse range of disciplines, all fueled by an unwavering passion for creation. At the core of my design philosophy is the belief that objects transcend mere functionality; they encapsulate meanings that extend beyond their utilitarian purposes. The idea that objects and brands serve as integral components of our daily social fabric, embodying a form of human experience and meaning-making.

Constant exploration of new social paradigms + the latest technological advancements + multidisciplinary approach. 

Learn more about me through my work 

For work and more, get in touch


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Current Location
Key values

Design Strategy

CMF design


Experience Design

Systems thinking

Communication Design

Visual story telling

Project Management 

Value Engineering

Design thinking

normal lab

Design studio where we collaborate with local bodies and businesses to create new normals that enables optimal use of resources and human effort. We achieve this by focusing on social dynamics, creative problem solving and people centric solutions.

Modern Office
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