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Franson Silver Rock is a designer and artist based in Kochi, India. His work is informed by his background in sociology, engineering, project management, and his love of art. For him, creating meaningful experiences goes beyond just a job - it's a calling.


Franson's approach to design is characterized by a combination of rigorous research and artistic inspiration. He is constantly experimenting with new techniques and approaches to create designs that are innovative, engaging, and effective. He firmly believes that the best designs are those that are not just functional and aesthetically pleasing, but also create meaning in the minds of their users as part of a system.

At the heart of Franson's work is a deep commitment to user-centricity. He firmly believes that design should be about creating products and services that meet the needs of real people. He spends a lot of time getting to know his users, understanding their needs and desires, and tailoring his designs to meet those needs. This approach ensures that his designs are not only beautiful but also effective.

In his free time, Franson enjoys exploring the world around him, seeking out new experiences, and trying new things. He believes that creativity is a muscle that needs to be exercised regularly, and so he is always looking for ways to challenge himself and push his boundaries. Whether it's learning a new skill or exploring a new place,


For work and more, get in touch

Thanks, I will get back to you ASAP..

"You can analyse the past, but you need to design the future."

Dr. Edward de Bono

normal lab

Design studio where we collaborate with local bodies and businesses to create new normals that enables optimal use of resources and human effort. We achieve this by focusing on social change through creative problem solving and scientific processes that product people centric solutions. 

Our flexible frameworks helps us move through ideas fast and reach optimal solutions faster. Some of the process, tools and frameworks are made available on our blog page. 

Modern Office
Franson silver rock

Design Strategy

Industrial Design, cmf


Behavioral & Experience Design

Systems thinking

Communication Design

Project Management 

Value Engineering

Design thinking



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