Proteinclub Branding | Franson Silver Rock

Proteinclub.shop

Identity design, website design and execution.

Client

Protein club sells premium sports supplements to athletes and professional bodybuilders. The company wanted to diversify its target customer thus wanted a logo and an online platform to sell its products.

Protein Club represents purity and wellness. The main product line is protein powder.

Branding

Protine Club approached me with a requirement for website to showcase its product variants. The company was did not have a brand strategy or a style. We started off with discussing the vision of the founder Mr. Prakash, which was to provide good quality foreign sports supplements to the Indian customers.

A desk research gave us following insights :

Most common product among sports enthusiast in India is Protein powder

Price range of protein powder is INR 1000/- to 20000/-

India's supplement industry is in rapid growth, and so are the counter fits.

Competitive Analysis : dsgsdrgdhfghfjnjjjjjvnnmgfgjkllllllllllllllllllllllllllllllllllllllllgfdngjnfsjgKGJJnvsntgkjsnjktvnwjkbntvshgrsghrvhwuirhtgvtnghk

nposioIPOIJEIOJQWIOJFODNVXNFOVJNFOXMB OCFMBOMDGOBMOGIBMGOIBMODMBOGDMBOM DNGHNB IVSBNBK,ASNTKANBAJRIOIAO NKTNK JSNETIVSITVJ LNSTLVJITJVIOA TJ AJTIOAJVIOATHOT NVTNJSVOSNVTIOATIOAJVOTAJOTVIATONVAOJHJHJJJHJJTNOAVOIAHTIOAH NTBURAYTBV BATBVUITAEOTNVATIBVHBTVBSTBV

The brand story : dsgsdrgdhfghfjnjjjjjvnnmgfgjkllllllllllllllllllllllllllllllllllllllllgfdngjnfsjgnvsntgkjsnjktvnwjkbnJHJJHJHJtvshgrsghrvhwuirhtgvtnghk

nposioIPOIJEIOJQWIOJFODNVXNFOVJNFOXMB OCFMBOMDGOBMOGIBMGOIBMODMBOGDMBOM DNGHNB IVSBNBK,ASNTKANBAJRIOIAO NKTNK JSNETIVSITVJ LNSTLVJITJVIOA TJ AJTIOAJVIOATHOT NVTNJSVOSNVTIOATIOAJVOTAJOTVIATONVAOTHJHJHJHJJJNOAVOIAHTIOAH NTBURAYTBV BATBVUITAEOTNVATIBVHBTVBSTBV It represents authenticity and purity.

Brand purpose : To serve Indian market with international sports supplements at affordable price, this promoting a healthier fitness community.

Brand vision : To be one among the top curator of sports supplements among the world, that cater to Indian market.

Brand Mission : Protein clubs mission is to educate and thus eliminate the entirety of fake sports supplements from Indian market.

Brand Value : Protein clubs holds the value of wellness through authentic and pure means.

Brand Personality : Genuine, Informative, credibility through experience.