Identity design, service design and execution.
Protein club sells premium sports supplements to athletes and professional bodybuilders. The company wanted to diversify its target customer thus wanted a logo and an online platform to sell its products.
Protein Club represents purity and wellness. The main product line is protein powder.
A desk research gave us following insights :
Most common product among sports enthusiast in India is Protein powder
Price range of protein powder is INR 2000/- to 20000/-
India's supplement industry is in rapid growth, and so are the counter fits.
Competitive Analysis : dsgsdrgdhfghfjnjjjjjvnnmgfgjkllllllllllllllllllllllllllllllllllllllllgfdngjnfsjgKGJJnvsntgkjsnjktvnwjkbntvshgrsghrvhwuirhtgvtnghk
nposioIPOIJEIOJQWIOJFODNVXNFOVJNFOXMB OCFMBOMDGOBMOGIBMGOIBMODMBOGDMBOM DNGHNB IVSBNBK,ASNTKANBAJRIOIAO NKTNK JSNETIVSITVJ LNSTLVJITJVIOA TJ AJTIOAJVIOATHOT NVTNJSVOSNVTIOATIOAJVOTAJOTVIATONVAOJHJHJJJHJJTNOAVOIAHTIOAH NTBURAYTBV BATBVUITAEOTNVATIBVHBTVBSTBV
The brand story : dsgsdrgdhfghfjnjjjjjvnnmgfgjkllllllllllllllllllllllllllllllllllllllllgfdngjnfsjgnvsntgkjsnjktvnwjkbnJHJJHJHJtvshgrsghrvhwuirhtgvtnghk
nposioIPOIJEIOJQWIOJFODNVXNFOVJNFOXMB OCFMBOMDGOBMOGIBMGOIBMODMBOGDMBOM DNGHNB IVSBNBK,ASNTKANBAJRIOIAO NKTNK JSNETIVSITVJ LNSTLVJITJVIOA TJ AJTIOAJVIOATHOT NVTNJSVOSNVTIOATIOAJVOTAJOTVIATONVAOTHJHJHJHJJJNOAVOIAHTIOAH NTBURAYTBV BATBVUITAEOTNVATIBVHBTVBSTBV It represents authenticity and purity.
Brand purpose : To serve Indian market with international sports supplements at affordable price, thus promoting a healthier fitness community.
Brand vision : To be one among the top curator of sports supplements among the world, that cater to Indian market.
Brand Mission : Protein clubs mission is to educate and thus eliminate the entirety of fake sports supplements from Indian market.
Brand Value : Protein clubs holds the value of wellness through authentic and pure means.
Brand Personality : Genuine, Informative, credibility through experience.
"ProteinClub is for those who need the best for their body. There's is nothing beautiful than being authentic"